The mark consists of the word "HARD" in capitalized letters in stylized red font, positioned above the word "TOP" in capitalized letters in stylized red font, positioned above the word "BUDDY" in capitalized letters in stylized red font, where the stylized tail of the letter "Y" outlines the words by extending beneath the word "BUDDY", wrapping upwardly around the words "HARD TOP BUDDY", and extending on a diagonal above the word "HARD", where it ends with a downwardly extending hanger at the end. The transparent or black background areas appearing in the mark represents background, outlining, and/or transparent areas only and is not being claimed as a feature of the mark.