The mark consists of introducing an innovative brand with a dedication to celebrating the unique qualities and positive attributes of every individual customer.?The trademark consists of a dynamic and adaptable logo design, intentionally without a background, to enhance the versatility and impact of its graphic elements. When presented on a light backdrop, the logo's principal color is stark black, and conversely, it is stark white on a dark backdrop.?The brand's inscription is distinctive and hand-drawn, lacking a predefined font, which underscores the unique nature of both the logo and the individual it represents. "BIG FISH" serves dual purposes: it is the name of the brand as well as an idiomatic expression denoting a substantial success or windfall. The nomenclature harbors an implicit significance that resonates with the concept of authenticity and the fulfillment of one's desires as the ultimate "big win," revealing a person's true individuality when they are not masquerading but genuinely themselves.?At the center of the logo is a droplet colored in gold-like hue (#ffcd00), symbolizing the precious individuality that the brand seeks to express - the metaphorical "golden value" or the essence of BIG FISH.?The logo also features an illustration of an anglerfish skeleton, representative of a deep-sea predator, which embodies the brand's commitment to the quest for individuality, indicative of the targeted personal approach to each consumer.?The central droplet feature is rendered in a golden-toned color (#ffcd00). The logo's remaining color palette is designed to be purely white or purely black, contingent upon the color of the background it is juxtaposed with. The logo also allows for the use of contrasting colors in accordance with split complementary color harmony, as defined by Itten's color wheel, to ensure standout appeal.