The mark consists of The service mark is composed of a heart-shaped design with a dual outline, creating a visual effect of depth and emphasis. Within the heart, the words "The Honest Vet" are displayed in a bold, sans-serif typeface. The phrase "The Honest" is placed above and "Vet" below, both conforming to the curvature of the heart's shape. The text "The Honest" is in a smaller font size relative to the word "Vet," which is larger and anchors the design.??Centered between the two lines of text is a graphical element representing a pet paw print with a medical cross (+) in the center of the paw, symbolizing veterinary care and services. The text and paw print graphic are colored in navy blue, while the medical cross is in the same color, creating a harmonious visual theme.??The most distinct feature of this logo is the contrast provided by the color of the word "Vet," which is in a vibrant red, drawing attention and giving the design a dynamic and passionate feel. This color choice for "Vet" not only highlights the medical aspect of the services but also evokes a sense of urgency and importance.??The entire logo is encapsulated within the heart shape, which is outlined in navy blue, echoing the colors used in the text and graphics. This creates a cohesive and memorable brand image that conveys trustworthiness, care, and commitment to the health and well-being of animals..