Arranging and conducting award and rewards programs designed to reward consumers and participants who engage in responsible actions related to personal finance, financial accounts, checking accounts, savings accounts, credit monitoring, and who engage in ongoing actions, practices, and habits related to responsible personal finance; Providing award and rewards programs through issuance and processing of reward points for consumers and participants who engage in responsible actions related to personal finance, financial accounts, checking accounts, savings accounts, credit monitoring, and who engage in ongoing actions, practices, and habits related to responsible personal finance; Promoting the sale of goods and services of others by means of award and rewards programs; Award and rewards programs to promote the sale of products and services of others; Promoting the goods and services of others by providing a website featuring financial products, price-comparison information, product reviews, links to the retail websites of others and discount information; providing subscription program for consumers that enables subscribers who engage in responsible actions related to personal finance, financial accounts, checking accounts, savings accounts, credit monitoring, to obtain reward points

Entertainment services, namely, contest, award, and rewards programs designed to reward program participants who engage in responsible actions related to personal finance, financial accounts, checking accounts, savings accounts, credit monitoring, and who engage in ongoing practices and habits related to responsible personal finance; Providing online publications in the nature of news articles about personal finance and small business finance

Providing online, non-downloadable web applications and software for others in the fields of personal finance and budget planning; providing temporary use of on-line, non-downloadable software development tools for personal finance and budget planning; providing temporary use of on-line non-downloadable software in the field of personal finance for searching, viewing and comparing credit cards, checking accounts, savings accounts, investment accounts, mortgages, auto insurance, life insurance and health insurance; providing on-line non-downloadable software for promoting the goods and services of others featuring financial products, price-comparison information, product reviews, links to the retail websites of others and discount information; providing temporary use of online non-downloadable software for personal financial management; providing temporary use of online non-downloadable computer software for online banking, transaction management, financial planning, financial management, bill tracking and management, expense tracking and management, credit score management, and accounting; providing temporary use of online, non-downloadable computer software for assisting with financial services, namely, for providing access to credit reports, credit monitoring, and educational resources relating to credit scores and factors for determining credit scores