The mark consists of an orange background containing the term LEO outlined in red lettering with a crown design contained in the letter "O" at the top, underneath which is the stylized term ROLLUKOS with both L letters incorporating a chevron design, and a crown design above the letter "O", underneath which is the term CHILE Y LIMON outlined in lime green lettering, and contained throughout are images of a whole jalapeno pepper, slices of jalapeno peppers and limes, underneath which is the image of flames shooting upward.