The mark consists of packaging containing a red background with the words PEEL HERE in white text above the outline of a cow. Directly underneath the cow are the words ORIGINAL BEEF STICK in white letters, an outline of a flame next to the word MILD in white letters. A white rectangle follows with the word CHOMPS in red letters extending vertically upward. The bottom half of the packaging contains the words MADE WITH GRASS FED & FINISHED BEEF in white lettering, followed by ALL STICK WITHOUT THE ICK, 10G PROTEIN 100 CALORIES PER SERVING in black letters. Directly underneath are the words ZERO SUGAR in white letters followed by NOT A LOW CALORIE SNACK in white letters. Directly below is a black horizontal line.