The mark consists of packaging containing a red background. At the top are the words ORIGINAL BEEF STICK in white letters. Directly underneath is a design of a fire and the word MILD in white letters. In the center of the package is a white rectangle that runs vertically from each end. Inside the rectangle is the word CHOMPS in red letters. Underneath the rectangle are the words MADE WITH GRASS FED & FINISHED BEEF. To the right of the word beef is an outline of a cow. Directly below is a horizontal black line. Underneath the line are the words 10G PROTEIN 100 CALORIES PER SERVING in white letters with a horizontal black line to the right. On the right side are the words ZERO SUGAR NOT A LOW CALORIE SNACK in white letters. Directly beneath is a black horizontal line.