The mark consists of the mark is the title of the book,??"thinking Critically Guidebook: A Book for Business, People, and Society, in the United States and Beyond"??t is in pink color, h is light green, i is black, n is pink, k is red, i is yellow, n is light blue, g is light purple, this spells the color of the first word of the title i.e. Thinking.??c is grey, r is dark grey, i is pink, t is light blue, i is black, c is dark blue, a is red, l is light green, l is purple, y is dark blue, this spells the second word of the title i.e. Critically.??g is blue, u is dark red, i is black, d is light blue, e is purple, b is black, o is blue, o is purple, k is grey, that spells the third word of the title i.e. Guidebook.??a book for "Business" is light blue, "People" is red, and "Society" is turquoise, in the United States and Beyond..