The mark consists of an image of a hexagon with dark gray, light gray and white triangles within to resemble cuts of a gem. Next to the hexagon are the words "Platinum" in dark gray letters with a dark pink dot over the lower case "i"; on the next line down, the word "Plus" in dark pink; and the word "Collective" in light gray letters with a dark pink dot over the lower case "i" and the letters "c" and "t" connected by a light gray loop at the top of each letter.