The mark consists of "hey!" in a stylized, lower case script with "hey" positioned above a capital H in HUDATV in a stylized font where the D is replaced by a large triangular play icon having a smaller triangular play icon outlined in white and partially covering the large play icon while exiting out of the bottom right side of the triangle and a stylized script TV outlined in white and partially covering the bottom of the "A". The design partially resides within a border to the bottom left and upper right formed to resemble a television screen with lines and a semicircle atop the upper right border to simulate a television antenna..