The mark consists of White Capital letter S, white capital letter T, white capital letter O with one large white coconut tree inside of the letter O on the left side, with the leaves overlapping against the top part of the O, and one small white coconut tree inside of the letter O, centered at the bottom of the inside of the O, white capital letter R, white capital letter A but without the horizontal line across (it looks like an upside down V), white capital letter G, white capital letter E, light blue capital letter L, light blue capital letter I, light blue capital letter F, light blue capital letter E with only three horizontal lines (no vertical line on the left), with a small white slanted rectangle above the letter, and a small white vertical rectangle with a black keyhole at the center of the rectangle. Underneath the word STORAGELIFE is the slogan, investing in life and self storage in light blue, all lowercase letters. All letters and design elements appear against a black background.