The mark consists of the words "THE DASH" in all-caps with a four-section double-helix illustration serving as the line in each capital "H" and a three-section double-helix illustration serving as the line in the capital "A". Beneath "THE DASH" is a digital illustration of a four-section double helix illustration. Each section of the double-helix has several vertical bands connecting the top and bottom spines of the double-helix. The first section from the left of the four-section double helix features the phrases "THIS IS YOUR LIFE, It's Yours To Determine, It's Yours To Design, It's Yours To Lead", spelled out vertically, that follow two vertical bands that are comprised of linear dot sequences. The section's top spine is curved and comprises an abstract sequence of polka dots. The bottom spine is curved and comprised of an abstract sequence of polka dots, and thin vertical bars, and features the word "discovery" in all lowercase letters. The spines of this section do not meet on the left side; they meet on the right side and serve as the beginning of the second section. The second section from the left of the double-helix features the phrases "This Is Your Life, IT'S YOURS TO DETERMINE, It's Yours To Design, It's Yours To Lead", spelled out vertically, that follow two vertical bands that are comprised of linear dot sequences and precede two vertical bands that are each comprised of linear dot sequences. The section's top spine is curved and comprises an abstract sequence of polka dots and thin vertical bars, and features the word "manifestation" in lowercase letters. The section's bottom spine is curved and comprises an abstract sequence of polka dots and thin vertical bars. The spines of this section meet on the right side. The meeting point on the right side is the beginning of the third section. The third section from the left of the double-helix features the phrases "This Is Your Life, It's Yours To Determine, IT'S YOURS TO DESIGN, It's Yours To Lead", spelled out vertically, that follow two vertical bands that are comprised of linear dot sequences and precede one vertical band that is comprised of linear dot sequences. The section's top spine is curved and comprises an abstract sequence of polka dots and thin vertical bars. The section's bottom spine is curved and comprises an abstract sequence of polka dots and thin vertical bars, and features the word "amplification" in lowercase letters. The spines of this section meet on the right side. The meeting point on the right side is the beginning of the fourth section. The fourth section from the left of the double-helix features the phrases "This Is Your Life, It's Yours To Determine, It's Yours To Design, IT'S YOURS TO LEAD", spelled out vertically, that follow one vertical band that is comprised of linear dot sequences and also precedes one vertical band that is comprised of linear dot sequences. The section's top spine is curved and comprises an abstract sequence of polka dots and thin vertical bars, and features the word "legacy" in lowercase letters. The section's bottom spine is curved and comprises an abstract sequence of polka dots and thin vertical bars. The spines of this section do not meet on the right side of this last section of the double-helix.