The mark consists of the words "It's all about the sauce" at the top, while directly below those words is the word BUFFALO in stylized script; below that is the word SOLDIER in a different stylized script. The image below the word "soldier" is the face of a cartoon buffalo wearing an old-style military hat with his horns protruding through the hat which sits in front of a shield that includes a solid line as well as a dotted line completely around the shield. Below the buffalo is a band which appears to go all the way around the shield with the letters B B Q set with flames at the bottom of the band. The remainder of the shield is visible below the band and includes three (3) stars as well as the solid line and dotted line described above..