The mark consists of The logo is a graphical text mark that uses a combination of script and sans-serif typography. The main text, "Pastel Pizza," is in two different styles and colors. "Pastel" is scripted in an elegant, flowing cursive in black, with the first letter 'P' capitalized and larger than the other letters, and it's stacked above "Pizza," which is in a playful, bold, orange sans-serif font. The word "Pizza" is also capitalized, and both words are slightly italicized, conveying motion.??Below the main text, the word "FACTORY" is written in a smaller, capitalized, sans-serif font, colored black. It is flanked by two five-pointed stars, one on each side, also in orange. These elements are centered under "Pizza," creating a balanced composition.??The overall color scheme is a combination of black and orange, which are complementary and create a stark contrast. There are no other graphical elements or icons that accompany the text, which keeps the focus on the brand name. The logo has a clean, modern look with a touch of whimsy, suggestive of a brand that is both serious about quality and fun in spirit.??This specific design suggests a casual dining or food-related business with an approachable and friendly brand identity. The use of the word "Factory" along with "Pizza" may indicate a place where pizzas are made fresh, possibly with an open kitchen or an assembly line where customers can see their food being prepared. The inclusion of the word "Pastel" could imply a specialty or unique take on traditional pizza offerings..