The mark consists of the literal elements comprising of the word "WATCHTOWER" with all letters capitalized and in a bold font. The design elements comprising a stylized "W" shape, wherein the two outer lines of the "W" shape are parallel and the same length and at the same position bend at approximately 135 degree angles to meet in the center bottom of the design. Between the two outer lines of the "W" shape and in the center of the design is the shape of a castle turret topped with a battlement shape. The upper portion of the mark (the parapet) includes 5 merlons and 4 embrasures. A small gap appears between the battlement and the remainder of the turret. The shape of the turret extends into and forms the middle line of the "W" shape. In the middle of the turret, beginning in the upper third and extending to the bottom of the design, is an arch window shape. From the arch window shape is a lighter shaded triangular shape representing light emanating from the turret window. Inside of the triangular shape is 15 rows of repetitive 1s and 0s, wherein the number of 1s and 0s varies based upon the width of the triangle at a particular section of the mark. The design elements of the mark are centered above the literal elements of the mark, wherein the width of the mark extends over all or parts of the letters "TCHTOW.