The mark consists of a label attached to packaging for the goods having a green background and the stylized word "FORRITOS" in red letters and outlined in black and then white with the stylized words "RIM DIP" in yellow letters and outlined in black and then white below the word "FORRITOS". The mark also comprises the composite design of the stylized words "ZUMBA PICA", with the word "ZUMBA" in orange letters, and word "PICA" in red letters below the word "ZUMBA", located above a green vortex, all with a black and white outline. Below the word "RIM DIP" and to the right of the words "ZUMBA PICA" and vortex, is an upper portion of a glass containing a layered red and orange thick liquid; the rim of the glass coated with a brown and orange substance; and a yellow straw with a portion coated with brown seasoning extends from the thick liquid and above the glass rim. Superimposed partially on the left side of the glass and on the green background below the words "ZUMBA PICA" and vortex is a depiction of a mango in green, yellow and red having a brown stem and a green leaf. Superimposed across the mango is the word "MANGO" in yellow letters and outlined in black and then white. The broken or dotted lines of the drawing that depict the shape of the label are intended to show placement of the mark and are not claimed as part of the mark.