Arranging, operating and supervising of customer loyalty programs, in particular through programs offering consumers privileged access to acquire digital collectibles, authenticated or not by non-fungible tokens, namely bags, trunks, luggage, watches, jewellery, glasses, perfumes, cosmetics, sporting goods, tableware, decorative items, candles, clothing, footwear, headgear, clothing accessories, furniture, printing materials, stationery, books, games and toys, apparatus and instruments for recording, transmitting, reproducing or processing sound or images, food and beverages, artwork and/or the physical equivalent of these objects, namely, bags, trunks, luggage, watches, jewellery, glasses, perfumes, cosmetics, sporting goods, tableware, decorative items, candles, clothing, footwear, headgear, clothing accessories, furniture, printing materials, stationery, books, games and toys, apparatus and instruments for recording, transmitting, reproducing or processing sound or images, food and beverages, artwork; arranging, operating and supervising of customer loyalty programs, in particular through programs offering consumers privileged access to physical events, online events or in virtual, augmented or mixed reality environments; promotion of products and services through physical events, online or in virtual, augmented or mixed reality environments; arranging and conducting trade shows, fashion shows, events and exhibitions in online and offline virtual, augmented and mixed reality environments, for commercial and advertising purposes; retail services for digital collectibles authenticated of not by non-fungible tokens, namely, bags, trunks, luggage, watches, jewellery, glasses, perfumes, cosmetics, sporting goods, tableware, decorative items, candles, clothing, footwear, headgear, clothing accessories, furniture, printing materials, stationery, books, games and toys, apparatus and instruments for recording, transmitting, reproducing or processing sound or images, food and beverages, artwork and/or the physical equivalent of these objects, namely, bags, trunks, luggage, watches, jewellery, glasses, perfumes, cosmetics, sporting goods, tableware, decorative items, candles, clothing, footwear, headgear, clothing accessories, furniture, printing materials, stationery, books, games and toys, apparatus and instruments for recording, transmitting, reproducing or processing sound or images, food and beverages, artwork; arranging and conducting of events for commercial, promotional or advertising purposes; conducting of commercial events