The mark consists of The logo in the image features a stylized representation of what appears to be a building or group of buildings designed with simple geometric lines to form the letters gnc These letters are central in the logo are the initials of the company name They are arranged in a way that the negative space also creates the impression of buildings or an urban landscape Beneath the graphical element there are two hands depicted in a gentle and supportive gesture cradling the buildings above which imply protection or care This imagery suggests that the companys services involve safeguarding clients interests or investments Below the graphic and hands there are words consultants & financial solutions in uppercase which describe the nature of the business The text is straightforward and professional indicating that the company offers expert advice and financial services The website address gncconsultants.com is presented at the bottom providing a direct link to the companys online presence The color scheme is a combination of what seems to be a deep blue and brown which are often associated with stability reliability and professionalism in a corporate contextThe use of hands in the design adds a human touch suggesting a clientcentered approach to business.