The mark consists of The mark consists of a stylized, upside down M character, integral to the acronym BLOW, representing BELIEF LIVES ONLY WITHIN. This design, resembling a mountain, symbolizes the word WITHIN from the brand name. The dual imagery of the upside down M and the mountain visually encapsulates the concept of BLOW as in a mountain which embodies the themes of ascent, inner strength, stability, and resilience.??The mountain symbolizes the journey of overcoming personal challenges and reaching new heights, reflecting the brand's ethos that true strength and potential reside within an individual. It also represents the stability and endurance inherent in one's core beliefs, underscoring the brand's message of inner resilience and enduring qualities.??When combined with the remaining characters BLO to form the complete brand name BLOW, the upside down M may be flipped to appear right side up, thus representing the character W. This adaptability allows the logo to maintain its distinctive design while flexibly integrating with various representations of the brand's acronym, completing the visual representation of BLOW.??Rendered in a bold, all-caps font inspired by 1970s display typefaces, the design features a casual, handwritten aesthetic. The font is characterized by irregular stroke widths, imparting a playful and distinctive quality. The letterform merges angular and curvilinear shapes, with small, serif-like details on the strokes, adding to its unique appearance.??The mark's design allows for versatility in color usage, capable of being displayed in various color variations, though no specific color claim is made in this application. This design is referred to as the BLOW Icon Logo or the Mountain Logo, and is a fundamental element of the BELIEF LIVES ONLY WITHIN brand identity..