Software as a service (SaaS), platform as a service (PaaS), and providing temporary use of non-downloadable software for analyzing business data, customer data, customer interactions and information; temporary use of non-downloadable software for use in marketing automation, predictive analytics, business data analysis and visualization, machine learning, artificial intelligence; Providing online, non-downloadable, Internet-based and cloud-based software for use in the coordination, planning, management, analysis, monitoring, optimization, and implementation of advertising and marketing campaigns utilizing algorithms and, measuring and assessing return on investment and effectiveness of advertising and marketing campaigns; computer programming and software development in the field of data analytics in marketing and advertising