The mark consists of the stylized wording GUMMYMALS in the colors as follows: an orange "G", a yellow "U", a lime green "M", and acqua "M", a pink "Y", an orange "M", a yellow "A", a lime green "L" and a dark pink "S" that features the drawing of a face of a worm with a black and white eye and a black mouth, the wording is outlined in violet and purple; the mark also features nine small stars in white outlined in light grey, located three under the leyyer "G", two over the letter "Y", two unde the orange "M", one under the letter "L" and one next to the face on letter "S".