The mark consists of the face of a gorilla consisting of multi-colored fire flames outlined in black and white. The flames consist of colors including red, orange, yellow, and shades of red-orange, dark-yellow, and dark red. Directly beneath the gorilla-face icon are the words THE GRILLA with the last two letters, LA, of the word GRILLA in a different color, red, to signify the company's city of origin, Los Angeles, and to also be read and recognized as The GRILL LA a play on the barbecue grill itself. Finally the words THE GRILLA appear in a bold all capitalized font resembling that of a stencil.