Providing subscription-based temporary use of non-downloadable cloud-based software with machine-learning capabilities for use by ophthalmic and oculoplastic patients, prospective patients, marketing agencies, job seekers, researchers, industry associations, and medical practices, namely, software that supports appointment scheduling, billing, ophthalmic and oculoplastic-related queries, job-related queries, customer support, access to ophthalmic and oculoplastic-related medical and clinic information, and industry analysis via websites and social media allowing interaction by voice, SMS messaging, email and chatbot