Downloadable computer application software for mobile phones, namely, software for users to find, view, and purchase sneakers, clothing, accessories, toys, consumer electronics, vinyl records, digital and analog music recordings, make-up and cosmetics, sporting equipment, comic books, graphic novels, coffee table books, collectibles, memorabilia, and other one-of-a kind items; Downloadable computer application software for mobile phones, namely, software for software for processing retail transactions; Downloadable computer application software for mobile phones, namely, software for viewing, communicating with other users, and collecting and storing information and collections of information in the field of advertising, targeted marketing and content promotion; Downloadable mobile applications for use in transmitting, streaming, and viewing data and videos; Downloadable mobile applications for use in developing further software and software applications in the field of e-commerce; Downloadable mobile applications for users to conduct electronic business transactions in an online marketplace via a global computer network; Downloadable mobile applications for user in finding, viewing, and purchasing retail products; Downloadable multimedia file containing video relating to the field of Ecommerce, advertising, targeted marketing, and content promotion; Recorded computer software platforms for users to conduct electronic business transactions in an online marketplace via a global computer network;