The mark consists of a cartoon image of a man in front of and within a dark circular background, with the circular background containing graphic images of bubbles and stars; the man's face, torso, and upper arms are visible, and the man is smiling and giving a thumbs up gesture; directly beneath and attached to the image of the man and the circular background is a graphic image of a horizontal ribbon with both ends curled inward, with the front of the ribbon bearing the phrase "Big Dan's" in bold font with the phrase "CAR WASH" directly beneath the phrase "Big Dan's".