The mark consists of the word KRU' in white above the words Juice Bar in a white script font, above the small wording "Juices & Smoothies" in green, above a design of a cup and straw with a green smoothie creating a gold splash. All of the above is below a design comprising multiple fruits, namely, a purplish red apple, a green apple, a red pomegranate, a yellow and white banana, a green and black kiwi, a yellow sliced mango, red, pink and black strawberries, purple grapes, a brown, black and yellow pineapple with a green stalk, an orange, a red apple, and a clear and yellow liquid splash design surrounding the fruit, with a green smoothie and a pink smoothie in clear plastic cups in the middle. The words "DELICIOUSLY HEALTHY" appear above the complete design in white and curved slightly downward and a white border in a V shape with short vertical line segments extending from next to the K on the left and the U' on the right, to meet the tops of the V shape which extends diagonally downward and towards the middle and the bottom of the splash design at the bottom.