The mark consists of a black silhouette of a sasquatch holding a rifle in one hand at the center of a circle. Behind the image of the sasquatch and rifle is a top-half semi circle consisting of a blue background with small white silhouettes of sasquatches and trees arranged in an alternating pattern, and a bottom-half semi circle consisting of red and white stripes. Above the top-half semi-circle are the words "Squatch Holsters" in capitalized lettering arranged in a downwards curve. Below the bottom-half semi circle are the words "Ultimate Concealment" in capitalized lettering arranged in an upwards curve. All of these elements are encased in a larger circle with a black outline. Any appearance of white, other than in the top and bottom half semi-circles, represents transparency and is not part of the mark.