Entertainment services, namely, incentive award programs designed to reward program participants who view live streaming performances; Entertainment services, namely, providing video game developers a mechanism to award rewards and prizes to viewers of streaming video game performances when a video game streamer achieves a specific milestone in a game or the viewers achieve specific viewing-related milestones; Entertainment services, namely, providing video game developers a mechanism to award on-line, non-downloadable virtual items for customizing or enhancing a video game character or the video game experience for use in virtual environments created for entertainment purposes

Providing temporary use of online non-downloadable software for distributing rewards and prizes to viewers of live streaming performances when the viewers achieve specific viewing-related milestones; providing temporary use of online non-downloadable software that unlocks access to rewards or prizes after achieving specific milestones related to video games; providing temporary use of online non-downloadable software featuring digital tokens or keys for unlocking or accessing content, cosmetic enhancements, or additional features in a virtual environment; providing temporary use of online non-downloadable software for creating, managing, and operating video game rewards programs; providing temporary use of online non-downloadable software that allows users to incorporate incentive award programs from video game developers into their live streaming performances