Providing a web site featuring temporary use of non-downloadable software for data collection; Providing a web site featuring temporary use of non-downloadable software for collecting zero party data; Providing a web site featuring temporary use of non-downloadable software for presenting prompts to obtain zero party data from consumers; Providing a web site featuring temporary use of non-downloadable software for viewing and responding to business-sourced targeting through advertising interaction data and micro-survey responses; Providing a website featuring on-line non-downloadable software that enables users to view and respond to business-sourced targeting through advertising interaction data and micro-survey responses; Providing on-line non-downloadable software for data collection; Providing on-line non-downloadable software for collecting zero party data; Providing on-line non-downloadable software for presenting prompts to obtain zero party data from consumers; Providing on-line non-downloadable software for viewing and responding to business-sourced targeting through advertising interaction data and micro-survey responses; Software as a service (SAAS) services featuring software for data collection; Software as a service (SAAS) services featuring software for collecting zero party data; Software as a service (SAAS) services featuring software for presenting prompts to obtain zero party data from consumers; Software as a service (SAAS) services featuring software for viewing and responding to business-sourced targeting through advertising interaction data and micro-survey responses