The mark consists of a logo including the outline of an inverted triangle and a solid inverted triangle contained with the outline of the inverted triangle, a stylized representation of the letters RIB centered within the solid inverted triangle, the phrase REST IN BEAST positioned through the lower point of the inverted triangle outline and inverted sold triangle, the outline of the two sides of an upwardly pointing triangle superimposed on and shown behind the outline of the inverted triangle.