The mark consists of a two dimensional and non-configuration depiction of a red bottle with a black cap, with the cap featuring the word and number "BEEFEATER 24" in red. The upper neck of the bottle has a black and grey floral design with the signature "JAMES BURROUGH" in red above a red horizontal stripe. The face of the bottle has an embossed floral design placed at the top and bottom of the bottle that is separated by a white trapezoid-shaped label with a thin gold inner border. Placed toward the top of the label is the word "BEEFEATER" in red with gold shadowing and below that is with the number "24" in red and gold that is surrounded by a grey floral design. Below that are a series of vertical and horizontal lines.