The mark consists of the literal element "COCO LOCO" in stylized letters positioned at the center of a white circle that is yellow above the wording and green beneath the wording and flanked by three green palm tree designs. "COCO" written in red and "LOCO" written in green with one of the green palm tree growing out of the letter "L". The word "MIX" is positioned in the lower part of the circle and it has a period at the beginning and another period at the end of the word, all in dark green. The entire design is outlined in white. All other white areas outside the outline represent transparent background and are not claimed as a feature of the mark.