Provision of non-downloadable sports programming via a video-on-demand service; entertainment services in the nature of providing entertainment programming and content, namely, continuing movies, television programs, and related movies clips, non-downloadable graphics and information relating to television programming and content in the fields of sports, current events, entertainment, news, and other related and ancillary programming delivered by television, cable and satellite systems, the Internet, electronic communications networks, computer networks and wireless communications networks; providing simultaneous coverage of matches; Providing sports commentary and analysis for sport matches; Production and distribution of television shows; providing online multimedia content, namely, video clips and highlights of sport matches, every goal, and key plays