The mark consists of THE MARK WILL CONSIST OF A STYLIZED IMAGE OF AN OVAL SHAPE, FORMED WITH INCOMPLETE ANGLES AT THE TOP AND BOTTOM, ALONG WITH INCOMPLETE CURVES AT THE LEFT AND THE RIGHT SIDE, AND CENTER LINES ON EACH OF THE INSIDES, DRAWN FROM TOP TO BOTTOM TO CREATE THE PERCEIVED ANGLED BORDERS AT THE TOP AND BOTTOM AND THE PERCEIVED CURVES AT THE LEFT AND RIGHT. THIS IMAGE IS DERIVED FROM A STYLIZED RENDERING OF THE LETTER "L" ON EACH SIDE; TO REPRESENT THE FIRST LETTER OF EACH OF THE TWO WORDS "LUCAS LIMA". THE LEFT SIDE OF THE IMAGE HAS AN UPSIDE-DOWN REVERSED IMAGE OF LETTER L, AND THE RIGHT SIDE HAS A RIGHT-SIDE UP IMAGE OF EACH LETTER L, BOTH STYLIZED AS DESCRIBED TO CREATE THE OVAL IMAGE. CENTERED AND POSITIONED DIRECTLY BELOW THE WORDS "LUCAS LIMA", IN LARGE BOLD CAPS. CENTERED DIRECTLY BELOW THIS ARE THE WORDS "BARBERSHOP & BEAUTY", IN SMALLER BOLD CAPS; WITH THE AMPERSAND SYMBOL USED IN PLACE OF THE WORD "AND". EVERYTHING IS CENTERED WITH STYLIZED WORDS AND IMAGE.