The mark consists of the terms "LONG VIEW" appearing in upper case block letter form and in red where the color red is graduated vertically downward from light to dark, the first letter of each term appearing slightly larger than the other letters of each term; the terms "LONG" and "VIEW" separated by a perspective image of a fire tower appearing in blue and white, the image having three levels that telescope upwards, the first level having three legs extending downward; the image of the fire tower includes a flagpole extending upward from the top level and a red flag extended to the right of the flagpole, the flag appearing in red, the flag having the terms "SINCE 1959" inscribed thereon appearing in upper case and white, the flag casting a shadow appearing in gray; the terms "FAMILY OWNED" appearing to the left of the flag in upper case block letter form in blue; the terms "RV SUPERSTORES" appearing below the terms "LONG VIEW" in upper case block letter form in white within a rectangular field of blue; the letters "RV" and the initial "S" of SUPER and STORES appearing slightly larger than the other letters of the terms RV SUPERSTORES.