Business administration of consumer loyalty programs; customer loyalty services and customer club services for commercial, promotional and advertising purposes; administration of consumer loyalty program to promote hotel services, restaurant services, and retail services of participating businesses; administration of customer loyalty programs that allow members to redeem enhancements, points, rewards, perks or awards for purchase of goods and services of participating businesses; providing incentive award programs for customers through the issuance and processing of loyalty enhancements, points, rewards, perks or awards for frequent use of participating hotels; providing incentive award programs for customers through the distribution of loyalty enhancements, points, rewards, perks or awards for the purpose of promoting and rewarding loyalty; providing incentive award programs for frequent customers which allow participants to earn loyalty enhancements, points, rewards, perks or awards on hotel stays, and food and beverages for the purpose of promoting and rewarding loyalty