The mark consists of the words The FIRM System in black font appearing above a four quadrant circle trimmed in black displaying the word Focus in black font with a white background in the top quadrant, the word air below it in black font with a yellow background, in the second quadrant the word intent in black font with a white background and the word fire below it in black font with an orange background, in the third quadrant the word water in black font with a blue background and the word release in black font with a white background below it, and in the fourth quadrant the word manifest in black font with a white background and below it, the word earth in black font with a red background.