The mark consists of a tridimensional design of a bag featuring abstract designs in purple and lime green, and featuring the stylized wording "NUEVOS" in white with pink shading, to the right a white figure featuring the styled wording "DIANA" in purple, below appears the wording "TOZTECAS" in white stylized letters outlined in blue, below appears the wording "FIRE" in white stylized letters outlined in blue, the wording "SPOTS" in lime green stylized letters outlined in blue; below appears the drawing of an monster-like hand in pink with violet lines in abstract shapes, and four light blue claws with darker shaded and outlined in black holding an orange round shape featuring brown spots and cracks that show the purple background. Below and to the right appears the wording "TORTILLA" in white stylized letters outlined in pink, a drawing of a green pepper surrounded by pink abstract shapes, below appears the wording "PICANTE" in white stylized letters outlined in pink. The shape of the bag is depicted in dotted lines and is not claimed as a feature of the mark.