The mark consists of a tridimensional design of a bag featuring abstract designs in pink and purple, and featuring the stylized wording "NUEVOS" in white with light blue shading, to the right a white figure featuring the styled wording "DIANA" in purple, below appears the wording "TOZTECAS" in white stylized letters outlined in dark blue, below appears the wording "FIRE" in white stylized letters outlined in dark blue, the wording "POPS" in pink stylized letters outlined in dark blue; below appears the drawing of a monster's arm in light blue with violet abstract lines and blue shading with a pink hand with four fingers in light blue and purple nails with light blue shading a holding a stick-like design in orange with dark orange shading. Below and to the right appears the wording "CRUNCH" in white stylized letters outlined in light blue, a drawing of a green pepper surrounded by light blue abstract shapes, below appears the wording "PICANTE" in white stylized letters outlined in light blue. The shape of the bag is depicted in dotted lines and is not claimed as a feature of the mark.