The mark consists of a smiling man in the center of a blue circle with light brown skin and a black hair, he has a backwards grey hat. The man is surrounded by an orange popsicle, a brown crepe with red strawberries, an ice cream cone with pink, white and brown ice cream and a sandwich with brown bred, yellow cheese, red tomatoes and green lettuce. Around the circle is the wording "Paleteria" in red writing and white outlining at the top and at the bottom is the wording "El Sabor De" is in white writing with green outlining and "Michoacan" is in green writing.