Promoting the sale of goods and services through a consumer loyalty program; organization and management of customer loyalty programs; administration of a customer loyalty program which provides incentives, promotions, discounts, and personalized gifts to members; administration of a customer loyalty programs, namely, administration of a customer loyalty program which provides restaurant incentives and discounts to encourage and reward repeat customers; business administration of a consumer loyalty incentive award program featuring the issuance and processing of loyalty rewards for the purchase of a company's goods and services; business administration of a customer loyalty incentive award program which provides incentives to customers through the issuance and processing of loyalty rewards