The mark consists of the word "The", with the word "New" underneath, followed by the acronym "H.E.I.R-A" underneath. The "H." is orange, "E." in red, "I." in yellow, "R." in teal, hyphen in white, and "A" in green. Below the acronym is the word "of", followed by the words "Mother Africa" at the bottom. Positioned to the right is the shape of the African continent, where the upper left portion takes the shape of a silhouette of a woman's face in the color brown. The remaining portion of the African continent is divided into six sections, where the top is green, the section beneath it is orange and has the words "Health Care", the following section is red and has the word "Education, the next section is yellow and has the word "Infrastructure, the next section is teal and has the words "Real Estate", the bottom portion is green and has the word "Agriculture. The bottom left portion of the continent is red.