The mark consists of the stylized wording ROCKIN' in white and black outline with a design of a flame in dark orange, orange, light orange and black outline over the letter "i", above the stylized wording ROLLS in white and black outline, over a purple background with the graphic representation of three chili in red and green, two half limes in green, light green and dark green and three brown rolls with flames centered underneath the wording ROLLS, two yellow dots to the left, one white dot to the right and a thermostat in white, red, dark orange, orange, light orange and yellow.