Apparatus for recording, transmission or reproduction of sound, images or data; Media content being downloadable multimedia files containing artwork, text, audio, and video; Downloadable and recorded computer software, downloadable and recorded software packages, downloadable and recorded computer software applications, and downloadable and recorded mobile applications for digital filters included in social media, namely, software for modifying photographs, images and audio, video, and audio-video content with filters and augmented reality (AR) effects, namely, graphics, animations, text, drawings, geotags, metadata tags, and hyperlinks; Downloadable and recorded computer application software for playing games, social networking and creating and interacting with online communities; Downloadable and recorded virtual reality and augmented reality software for playing games; Downloadable and recorded game software; Downloadable and recorded computer software and downloadable and recorded software applications for social media networking interaction; Downloadable and recorded computer game software for use on mobile phones and downloadable and recorded computer game software for use by online browsers; Downloadable computer software for computer games