The mark consists of the word "bendon" in large letters. The "o" in bendon is formed by a cookie with a smooth semi-circular bite taken out of the upper right. The cookie has five circular chocolate chips on top, with a shiny area appearing as an ellipsis shape on the lower left side. Three dots or cookie crumbs appear above the "bite" in the cookie. The word "bites" appears below the "o" in bendon in much smaller letters, conforming to the curvature along the bottom of the "o." Two dots appear to the left of eats, and one dot appears to the right.