The mark consists of the word "MOM" appearing in varsity style lettering to resemble varsity letter patches, with the "M" on either side of the "O" appearing in blotchy shades of pink depicting water-color paint, a double-border of white and pink around each letter, and the central "O" containing stylized depictions of portions of a blue-and-white football, a white-and-pink baseball, a chartreuse-and-white tennis ball, a gray-and-white volleyball, an orange-and-white basketball, and a green-and white-soccer ball, with the word "Swag," in stylized, cursive font, colored with shades of blue, in a splotchy, water-color style, appearing in the foreground and overlaying the word "MOM," all appearing above the words "by: SidelineLux," with "by:", written in a black, bold sans-serif font, appearing above "SidelineLUX," wherein "Sideline" appears in yellow, in a thin, stylized sans-serif font, and the letters "LUX," appear in black, all-capital letters, in a bold, stylized sans-serif font.