The mark consists of a design of a van, the upper and lower portions of the van are blue, and the middle portion of the van is white with a black line on top and bottom of the white portion. The term "SERVING ALL OF" in black lettering and "SOUTHWEST FLORIDA" in red lettering centered on the van's front door with the words "AIR CONDITIONING HEATING REFRIGERATION" in white lettering on the black line that appear above the white portion of the truck, with a red circle between each term. The words "CONDITIONED AIR" appear in red lettering and the words "THE COMFORT PEOPLE SINCE 1962" appear in blue lettering, all on the middle white portion of the van. The words "888-COLD AIR" are in white lettering on the black line below the white portion. The words "COMFORTSWIM" in red lettering centered above the words "HIGH EFFICIENCY POOL AND SPA HEATERS" in black lettering, centered on a white background outlined in black, appear behind the back tire of the van. The windows, side mirrors, bumpers and door handle are all gray and the tires are black with gray hubcaps.