The mark consists of a waffle character with two light blue eyes, a pat of butter nose, and an open mouth displaying white teeth and a pink tongue. The waffle character's face is colored with 'Yummy Maple' and 'Crumble Yellow' on a transparent background. Around the character, there is a thick blue ring. The text 'The Wacky' is placed in the upper half of the ring, arched downward, while 'Waffle Co.' is positioned in the lower half of the ring, arched upward. The text is in 'Avenir Black' style, presented in frosting white. Two waffle illustrations with syrup and butter adorn the left and right sides of the blue ring. Outside the text-mark ring, there is a thin transparent ring, followed by another thin blue ring.