The mark consists of a large word "riseinside" atop the smaller words "by purepost" with right justification. Within those words, the letters "inside" and "post" are in bold font. The dots atop the letters "i" in "riseinside" are the upper right half of a square, indicating movement upward and to the right. To the right of the "riseinside by purepost" words and at an equivalent height is a symbol consisting of 9 straight lines at various angles which all coalesce at one point in the upper right of the mark. The outer and middle lines are bold, representing movement upward and to the right. All letters and the symbol are in gold font.