The mark consists of The logo is square-shaped with a turquoise background. At its center is a prominent white circle. Situated perfectly at the nucleus of this circle is a white dot, with a diameter that's half the width of the circle. Directly beneath the dot, barely touching its base, is a white square. This square's width is equivalent to half of the circle's width and twice the width of the white dot. The square's two top corners are tapered and rounded off, lending it a humanistic touch.??Positioned below the square, at a distance equivalent to 25% of the square's side length, is a horizontal white line that has the same length as the square's side. This line is succeeded by another identical line, set at the same distance. Beneath the second line is a third line of the same length, but with both ends truncated by approximately 20%, maintaining a centered alignment.??The composition of the circle, dot, square with rounded corners, and lines collectively forms a design reminiscent of a light bulb amalgamated with the silhouette of a person.??Directly below this artistic symbol, the phrase "BUSINESS PLAN MAN" is displayed in bold, all-uppercase Arial font. Beneath this phrase, and perfectly centered, is the tagline "connecting the dots.", rendered in the same style but at a reduced size.